Ev ent marketing as a INNO VATI VE tool of influence on consumers

Kateryna Valeriivna Pichyk, National University of Kyiv-Mohyla Academy


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Abstract


The article discusses the character and classification of event-marketing as a modern innovative tool for the success of a competitive enterprise and presents the algorithm for event-making and defining performance criteria calls for the development of an effective development strategy in the current economic conditions.

 


Keywords


event marketing; event, creative; advertising; marketing communications effectiveness

References


Prymak, T. O. (2009). Marketynhova polityka komunikatsij [Marketing communication policy]. K.: Atika; El’ha-N.

Herasymov, S. V., Tul’chynskyj, H. L., & Lokhyna, T. E. (2009). Menedzhment spetsyal’nykh sobytyj v sfere kul’tury [Special events management in culture]. SPb.: Izdatel’stvo “PLANETA MUZYKY”.

Melent’eva, N. Y., & Bychun, Yu. A. (2001). Marketynhovye kommunykatsyy (teoretycheskye y metodycheskye osnovy)

[Marketing Communication (theoretical and methodical foundations)]. SPb.: Izdatel’stvo SPb HUEF.

Syrosh, V. (2014). Event-marketynh: effekt prysutstvyia [Event-Marketing: presence effect]. Mezhdunarodnaia

Marketynhovaia gruppa. Retrieved from http://www.marketing-ua.com/arti-cles.php?articleld=859.

Sonder, M. (2006). Ivent-menedzhment: orhanyzatsyia razvlekatel’nykh meropryiatyj. Tekhnyky, ydey, stratehyy, metody [Eventmanagement: organization of entertainment. The technics, ideas, strategies, methods]. M. – SPb.: Vershyna.


Citations

Cite this article in APA format:

Pichyk, K. (2016). Ev ent marketing as a INNO VATI VE tool of influence on consumers. Scientific Papers NaUKMA. Economics, 1(1), 145-148.

Cite this article in GOST format:

Pichyk Kateryna. Ev ent marketing as a INNO VATI VE tool of influence on consumers // Scientific Papers NaUKMA. Economics. - 2016. - Vol. 1, N. 1. - P. 145-148.

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ISSN: 2519-4747 (online); 2519-4739 (print)