E-Commerce Development as an Instrument of Increasing of Ukrainian Companies' Competitiveness

Tetiana Hryhorivna Bui, National University of Kyiv-Mohyla Academy,

Iryna Iaroslavivna Gavriliv, National University of Kyiv-Mohyla Academy


Author's ORCID identifiers:


Abstract


The authors describe the features and advantages of e-commerce compared to traditional types of business, analyze the development of e-commerce in Ukraine, underline the legislative framework of e-commerce in Ukraine and propose some measures for its improvement. Using the expert opinions method the factors of e-commerce company competitiveness were distinguished.


Keywords


e-commerce; e-business; digital technology; electronic signature; competitiveness; online store; online shopping

References


GFK statistics official website. Retrieved from: http://www.gfk.com/ua.

Pleskach V. L., Zatonatska T. H. (2007). Elektronna komertsiya. – K.: Znannya. – 535 p.

Tsarev V. V., Kantarovych A. A. (2002). Elektronnaya komertsiya. – SPb. : Pyter – 320 p.

The Content Council Spending Study: A Look at How Corporate America Invests in Branded Content for 2013. Retrieved from: http://www. customcontentcouncil.com/research/2013–spending–study.


Citations

Cite this article in APA format:

Bui, T., & Gavriliv, I. (2016). E-Commerce Development as an Instrument of Increasing of Ukrainian Companies' Competitiveness. Scientific Papers NaUKMA. Economics, 172, 8-14.

Cite this article in GOST format:

Bui, T., & Gavriliv, I. E-Commerce Development as an Instrument of Increasing of Ukrainian Companies' Competitiveness // Scientific Papers NaUKMA. Economics. - 2016. - Vol. 172. - P. 8-14.

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ISSN: 2519-4747 (online); 2519-4739 (print)