Modern instruments of digital marketing in the system of integrated marketing communications

Oleksandra Vitaliivna Gumenna, National University of Kyiv-Mohyla Academy


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Abstract


The article presents research on Internet marketing and digital marketing by describing their role in the system of integrated marketing communications. The study shows analysis of modern theoretical research and practical developments using recent technologies of digital marketing, especially crowdmarketing and its main tools. Processed recommendations on the use of digital marketing technology in enterprises of the agricultural sector considering the advantages that Ukrainian companies will have in practical use of them.


Keywords


integrated marketing communication; Internet marketing; digital marketing; crowd marketing

References


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Citations

Cite this article in APA format:

Gumenna, O. (2016). Modern instruments of digital marketing in the system of integrated marketing communications. Scientific Papers NaUKMA. Economics, 1(1), 48-53.

Cite this article in GOST format:

Gumenna Oleksandra. Modern instruments of digital marketing in the system of integrated marketing communications // Scientific Papers NaUKMA. Economics. - 2016. - Vol. 1, N. 1. - P. 48-53.

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